Sunday, June 21, 2015
Your opinion matters. 10 percent could change the whole public opinion
• Scientists
at Rensselaer Polytechnic Institute have found that when just 10 percent of the
population holds an unshakable belief, their belief will always be adopted by the
majority of the society. - See more at:http://news.rpi.edu/luwakkey/2902#sthash.fkOL9qD6.dpuf
• The
findings were published in the July 22, 2011, early online edition of the
journal Physical Review E in an article titled “Social consensus through
the influence of committed minorities.” - See more at:
http://news.rpi.edu/luwakkey/2902#sthash.fkOL9qD6.dpuf
• This
relates to the PlanB Popcorn Metaphor
illustrating how the process of change works as a wave or as a normal
distribution curve going from the initial group of 10%, working its way to
critical mass accelerating and finally slowing down dramatically so that only
90% of the system actually change.
• The
result from Rensselaer Polytechnic Institute is an important message to all of
us working with change initiatives. It underlines the need for highly committed
change agents with an unshakable belief and pinpoints the important tactical
goal of any change initiative: to win the hearts and souls of the first 10
percent.
Labels: activism, management
Sunday, April 12, 2015
Express your voice: it has impact;10% tipping point
Great write up on how little expression of opinion always has impact. And only when 10 percent people hold a view firmly , the rest 90 percent people will accept this view. You may checkout the whole write up of Washington here:
http://www.zerohedge.com/contributed/2012-21-23/it-worth-fighting-%E2%80%A6-even-when-there-no-hope-winning
Labels: activism
