Personal Experiences,Study, Learning Blog of Abu Rashid aka Harun

•       Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society. - See more at:http://news.rpi.edu/luwakkey/2902#sthash.fkOL9qD6.dpuf

•       The findings were published in the July 22, 2011, early online edition of the journal Physical Review E in an article titled “Social consensus through the influence of committed minorities.” - See more at: http://news.rpi.edu/luwakkey/2902#sthash.fkOL9qD6.dpuf

•       This relates to the PlanB Popcorn Metaphor illustrating how the process of change works as a wave or as a normal distribution curve going from the initial group of 10%, working its way to critical mass accelerating and finally slowing down dramatically so that only 90% of the system actually change.

•       The result from Rensselaer Polytechnic Institute is an important message to all of us working with change initiatives. It underlines the need for highly committed change agents with an unshakable belief and pinpoints the important tactical goal of any change initiative: to win the hearts and souls of the first 10 percent.

http://www.planb.se/lang/en-uk/a-minority-can-change-the-whole-2